Banking Client
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📌 Streamlining Legal Content for Mobile Usability
Making complex legal terms accessible, clear, and user-friendly within app constraints.
The Problem
Legal text is traditionally dense and difficult to fit within mobile UI. Users need to quickly understand key policies without cognitive overload.
The Approach
✅ Content Strategy: Collaborated with legal experts to ensure compliance while simplifying language.
✅ Microcopy Optimization: Reworked complex phrasing into UX-friendly terms.
✅ Design Integration: Aligned wording with mobile space limitations for clarity and ease of reading.
✅ Microcopy Optimization: Reworked complex phrasing into UX-friendly terms.
✅ Design Integration: Aligned wording with mobile space limitations for clarity and ease of reading.
Before & After
| Before (Legal-heavy version) | After (User-friendly version w/ further refinement) |
|---|---|
| “Pursuant to the applicable Alerts terms and services agreements, users are required to review and acknowledge the provisions set forth therein. If access, retention, or retrieval of these documents, including the eSignature agreement, is necessary, users may navigate to the Alerts Agreements page at their discretion to obtain, save, or download the requisite materials.” | “Please review and accept our Alerts terms and services agreements. To access, save, or download the eSignature agreement, visit the Alerts Agreements page at any time.” |
🔹 The Impact
- **Increased user comprehension** by simplifying legal terms.
- **Improved accessibility** without sacrificing compliance.
- **Legal + UX teams alignment** for streamlined implementation.
Educational Testing Service
Educational Testing Service (ETS) is known for its administration of a few certification and student exams, with the most popular being Praxis (for teachers) and the GRE (for students). I had the opportunity to liaise between our coding team and marketing managers to ensure that product copy followed ETS style and brand guidelines. We mostly collaborated on verbiage, placement of copy, and formatting (helping marketing teams create experiences that aligned with development and ETS brand guidelines.
📌 Aligning UX Writing with ETS Brand Standards
Enhancing content clarity, consistency, and brand alignment across certification and student exams.
🔹 The Challenge
ETS administers industry-leading exams like the **Praxis** (for teachers) and **GRE** (for students). Product content must adhere to **ETS style guides**, ensuring clarity while balancing marketing needs and technical accuracy.
🔹 My Role & Approach
✅ Content Liaison: Bridged the gap between coding teams and marketing managers to refine copy and ensure compliance.
✅ Verbiage & Formatting: Adjusted phrasing to align with ETS standards while optimizing placement within digital experiences.
✅ Collaboration: Worked alongside UX designers and developers to ensure copy integration met technical specifications.
✅ Verbiage & Formatting: Adjusted phrasing to align with ETS standards while optimizing placement within digital experiences.
✅ Collaboration: Worked alongside UX designers and developers to ensure copy integration met technical specifications.
🔹 Before & After Example
| Before (Technical/Legal-heavy version) | After (UX-Optimized version) |
|---|---|
| “Candidates must review, acknowledge, and consent to all applicable policies outlined in the ETS Assessment Terms and Conditions before proceeding with registration. Failure to comply may result in cancellation of eligibility.” | “By registering, you agree to ETS test policies. See full terms in the ETS Assessment Guidelines.” |
🔹 The Impact
**Improved readability & user comprehension**, reducing confusion in the registration process.
**Ensured brand compliance**, balancing clear communication with ETS’s regulatory requirements.
**Streamlined collaboration**, aligning marketing copy with technical implementation in digital products.
**Ensured brand compliance**, balancing clear communication with ETS’s regulatory requirements.
**Streamlined collaboration**, aligning marketing copy with technical implementation in digital products.
A sneak peek case study of a project in progress
📌 Leaderboard Wireframe
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| 🏆 LEADERBOARD LEO 🏆 |
| Compete, Improve, & Challenge Your Friends! |
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| 🔝 TOP RANKED PLAYERS |
| 1. Player_Alpha ⭐⭐⭐ |
| 2. Player_Beta ⭐⭐ |
| 3. Player_Gamma ⭐ |
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| 🔥 CTA: "See if You Can Reach the Top Spot!" |
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| 🏅 YOUR SCORE: 8,950 PTS |
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| 📈 CTA: "Boost Your Score—Check Tips!" |
| 📊 CTA: "Review Your Performance Insights" |
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| 🔗 SOCIAL ENGAGEMENT |
| 👥 CTA: "Challenge a Friend to Beat You!" |
| 📤 CTA: "Brag About Your Rank—Share Now!" |
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| 📈 RECENT ACTIVITY |
| ✅ Player_X moved from Rank #7 → Rank #5 |
| ✅ Player_Y broke the 10K point barrier! |
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| ⚡ CTA: "Ready to make your move? Play now!" |
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🏆 Designing an Interactive Leaderboard for Engagement & Performance
A structured, CTA-driven approach to enhancing user participation, competition, and behavioral insights.
🔹 Project Overview
This project is actively in development, focusing on an interactive leaderboard-driven experience that encourages users to participate strategically, share progress, and engage responsibly.
🔹 Driving Engagement with Dynamic CTAs
- ✅ Boosting User Participation: Structuring prompts to motivate consistent engagement.
- ✅ Encouraging Competitive Interaction: Rank-based incentives and live feedback.
- ✅ Promoting Responsible Engagement: Nudging users toward meaningful actions.
🔹 A/B Testing & Optimization
| Option | Testing Approach |
|---|---|
| 🔹 Personalized CTA Messaging | Tailoring prompts based on user activity (e.g., “You’re close to the top 10—push further!”) |
| 🔹 Gamification Elements | Introducing progress tracking, streak rewards, and milestone-based unlocks. |
🔹 Business Impact & Future Growth
- Higher retention rates: Frequent leaderboard interactions keep users engaged.
- More strategic competition: Personalized ranking systems foster motivation.
- Smarter UX patterns: Refining how users consume content and interact with the leaderboard.